DAR TO HOST SAWHILI FASHION

This year’s edition of the Swahili fashion to be held in Dar-es-salaam for three days from December, the organizers have announced.

The event’s business development manager Hamis Omary said that forty designers from within and outside the country will showcase their collections.

Business development manager Hamis Omary said that this year’s event is aiming to reach out to the public to highlight and promote fashion talents “Swahili Fashion week this year is aimed at reaching out to the public to emphasize and promote talents in the fashion industry, its more about valuing our own designers and building brands and taking them to a different level year in out”.

Furthermore being in it’s sixth year, his company has come up with a theme known as evolution and the young and emerging designers will be obliged to create ensembles that have grown, it doesn’t have to be necessarily new but that which be dated with an interesting unique twist to it.

“We urge the public to support the designing industry and proudly wear home made products, the local talents need to be nurtured to evolve them into synonymously globally recognized brand names” he said.

He also said that this year’s event is sponsored by EATV, East Africa Radio, Golden Tulip Hotel, National Arts Council (BASATA), and Ultimate Security, Global outdoors Ltd and other companies and organizations.