The company
sales of the iPhone 5s and 5C had overcome previous launches of new
phones.
According to the
reports it’s been said that there has been a huge demand for 5s had outshined
supply. Nevertheless, the Apple shares has risen to almost 6% on the news
before falling back to trade 4% higher.
The 5s has a
fingerprint sensor, which is built into the phone’s main button. While the cheaper
5c comes with a plastic back in a choice of colors.
Tim Cook,
Apple’s Chief executive made an announcement said that “The demand for the new iPhones has been
incredible, and while we’ve sold out of our initial supply of iPhone 5S, stores
continue to receive new iPhone shipments regularly”.
“We appreciate
everyone’s patience and are working hard to build enough new iPhones for
everyone”.
In addition,
analysts have said that although the sales were strong, Apple has been making a
lot of effort in order to guarantee that the opening weekend was a success.
In an email,
telecom analyst Jeff Kagan said that “Apple was concerned about the public
relations angle of a soft first weekend, so they took some steps to strengthen
the numbers”.
“Traditionally users could pre-order devices. Not this
year”
“This year anyone who wanted a new iPhone must get into
line. That bolstered the lines and strengthened [the] opening weekend from a PR
perspective. This upset users, but made for great numbers”.
In a report to market regulators Apple said that it’s most
likely sales in its fourth quarter to be at the higher end of its previous
announced range of between $ 34bn
and $37bn.
It is estimated
that its gross profit margin will be near the high end of the prior provided
range of 36-37%.
“Despite
the pessimism from many commentators over the last few days this is a ringing
endorsement of the ongoing appeal of the iPhone to consumers on the street”.
“However, there is definitely no room for complacency and
Apple most definitely can’t stand still when it comes to future product release”.
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